Most healthcare ads fail because they aren’t strategic enough. Here’s a crucial insight:
- If someone sees your ad 1-3 times, they’re unlikely to remember you.
- But if they see your face or your videos 8-32 times, you become memorable.
This means your ads shouldn’t just focus on selling—they should focus on building trust and awareness. Here’s how doctors can do it right:
1. Build Awareness Through Educational Content
- Share your knowledge. People trust experts who educate them.
- Create short, engaging videos explaining common health issues, treatments, or preventive care tips.
2. Focus on Your Personal Brand
- Your face and your expertise are your greatest assets on social media.
- Patients are more likely to trust and connect with a doctor they feel they “know.”
3. Graphics Alone Won’t Cut It
- Stop relying solely on static graphics or promotional posts.
- Instead, focus on creating consistent video content and blog posts that answer patient questions and concerns.
4. Write Full Blog Posts
- Blogs help establish you as a thought leader.
- They also improve your website’s SEO, making it easier for potential patients to find you online.
By shifting your focus to education and trust-building, you’ll not only save money on ads but also attract more loyal patients. Ready to transform your social media strategy? Let’s talk!